PickupLink

Terms of Service

Applies to every school, administrator, teacher, staff member and family using PickupLink. Administrators accept these terms on behalf of their school when they create it.

Version 2026-09-09 · Effective September 9, 2026

These Terms of Service (the "Terms") are a binding agreement between PickupLink ("PickupLink", "we", "us" or "our") and the school, district or other organization that registers for the service (the "School") together with the individual who registers on its behalf and every other person who accesses the service (each a "User", "you"). They govern your use of the PickupLink website, web application, emails and related services (together, the "Service").

Please read these Terms carefully. By clicking "I agree", creating a school, or using the Service you accept these Terms. If you do not agree, do not use the Service.

1. Acceptance and authority

  1. Administrator authority. The person who creates a school account (the "Administrator") represents and warrants that they are at least 18 years old, are employed by or otherwise authorized to act for the School, and have the authority to bind the School to these Terms. If you do not have that authority, you must not create a school account.
  2. Other Users. Teachers, office staff, parents, guardians and other people the School adds to the Service ("School Users") use it under the School's account and on the School's instructions. The School is responsible for informing School Users of these Terms and for their compliance with them. School Users accept these Terms by using the Service.
  3. Changes. We may update these Terms from time to time. When we make a material change we will post the new version at /terms, update the effective date, and may ask Administrators to accept the new version before continuing to use the administrator area. Continued use of the Service after a change takes effect constitutes acceptance of the revised Terms.

2. The Service

  1. What it does. The Service helps schools coordinate student dismissal: it lets the School record students, grades, classrooms, staff and the parents and guardians authorized to pick each student up; emails guardians before dismissal; lets a guardian indicate that they have arrived; and shows that information to school staff.
  2. What it is not. The Service is a communication and coordination tool only. It does not verify anyone's identity, custody rights or authority to collect a child, and it is not a safety, security, attendance, or child-release system. A "checked in" or "arrived" status means only that someone signed in with a guardian's email address indicated that they had arrived, from a device reporting a location near the School. It does not mean the School has confirmed who that person is.
  3. School remains responsible. The School retains sole responsibility for every decision to release a student to any person, for verifying the identity and authority of the person collecting a student, and for its own dismissal, custody, safeguarding and emergency procedures. The School must not rely on the Service as a substitute for those procedures.
  4. Availability. We aim to keep the Service available but do not guarantee that it will be uninterrupted, timely, secure or error-free. Emails may be delayed or not delivered by third-party mail systems, device location may be inaccurate or unavailable, and connectivity may fail. The School must maintain a way to run dismissal if the Service is unavailable.
  5. Changes to the Service. We may add, change, suspend or discontinue any part of the Service at any time. Where reasonably practicable we will give the School notice of a discontinuation that materially affects it.
  6. Beta features. Features identified as beta, preview or experimental are provided as-is for evaluation, may be withdrawn at any time, and are excluded from any commitments we make about the Service.

3. Accounts and security

  1. You must provide accurate, current and complete information when creating an account and keep it up to date.
  2. You are responsible for everything that happens under your account and for keeping your password and any sign-in links confidential. Sign-in links emailed to guardians are personal, must not be forwarded, and grant access to whoever holds them. Notify us promptly at [email protected] if you suspect unauthorized access.
  3. We may suspend or terminate accounts that we reasonably believe are compromised, fraudulent, or in breach of these Terms.

4. The School's responsibilities and data it provides

  1. Authority to share data. The School represents and warrants that it has all rights, consents, notices and legal authority needed to provide us with the personal information it enters or imports into the Service, including names, contact details, student and family relationships and pickup authorizations, and to have us process that information to run the Service.
  2. Student privacy laws. The School is responsible for complying with the laws that apply to it, which may include the Family Educational Rights and Privacy Act (FERPA), the Children's Online Privacy Protection Act (COPPA), state student-privacy laws, and, where applicable, the GDPR or UK GDPR. Where student information provided to the Service constitutes "education records" under FERPA, the School designates us a "school official" with a legitimate educational interest, and we will use that information only to provide the Service on the School's behalf. The Service is not directed to children and we do not knowingly collect information directly from children under 13; student information is provided by the School.
  3. Accuracy. The School is responsible for the accuracy of the people it adds, the guardians it authorizes to pick up each student, and for promptly removing people who should no longer have access.
  4. Devices and users. The School is responsible for the devices and networks its staff use to access the Service and for the acts and omissions of its School Users.

5. Your contact information and marketing communications

  1. Service messages. We use the contact details on your account (name, email address and phone number) to operate the Service: sign-in links, dismissal reminders, invitations, security notices, receipts, and important changes to the Service or these Terms. You cannot opt out of these while you hold an account, because the Service cannot function without them.
  2. Marketing to Administrators. By creating a school account or accepting these Terms as an Administrator, you agree that PickupLink and its affiliates may use your name, email address, phone number and organization details to contact you about our products and services, including new features, tips, offers, promotions, surveys, events, case studies and news, by email and by phone or text message where you have given us a number. Message and data rates may apply to texts.
  3. Opting out. You may withdraw this permission at any time, free of charge, by turning off marketing under Account once signed in, by using the unsubscribe link in any marketing email, or by emailing [email protected]. We will honor an opt-out within ten business days. Opting out does not affect Service messages described in section 5.1.
  4. School Users' details. Contact details of parents, guardians, teachers and staff that a School enters into the Service are used only to provide the Service to that School and as described in section 6. We do not use them for our own marketing, and we do not sell them.
  5. Sharing. We do not sell your contact information. We may share it with service providers who send communications on our behalf and are bound to use it only for that purpose, and as otherwise described in section 6.

6. Privacy and data

  1. What we collect. Account details (name, email, phone, password hash); School details (name, address, timezone, pickup area); the people, students and relationships the School enters; usage and log data (IP address, browser, pages visited, timestamps); emails we send and their delivery status; and, when a guardian checks in, the location and location accuracy their device reports at that moment, which we use to confirm they are near the School.
  2. How we use it. To provide, secure, support and improve the Service; to communicate with you as described in section 5; to comply with law; and to enforce these Terms. We may create aggregated or de-identified data that cannot reasonably identify a person or School and use it for any purpose.
  3. Who we share it with. Service providers that host the Service, store data, deliver email and text messages and provide mapping (for example, hosting and database providers, email delivery providers and Google Maps), each bound to protect the data; professional advisers; a successor in a merger, acquisition or sale of assets; and authorities where required by law or to protect rights, safety or property. We do not sell personal information.
  4. Roles. For data the School provides about students, families and staff, the School determines why and how it is processed and we act on the School's instructions. For Administrator account details and usage data, we act for our own purposes as described in these Terms.
  5. Security. We use reasonable administrative, technical and physical safeguards appropriate to the Service, including encrypted connections, hashed passwords, single-use sign-in links and access controls. No method of transmission or storage is completely secure and we cannot guarantee absolute security.
  6. Retention and deletion. We keep data for as long as the School's account is active and as needed for the purposes above. The School may delete students, people and other records at any time through the Service, and may request deletion of its account and data by contacting us; we will delete or de-identify it within a reasonable period, except for data we must keep by law, for backups that age out on their normal schedule, and for records of your acceptance of these Terms and your marketing preferences.
  7. Your rights. Depending on where you live you may have rights to access, correct, delete, or restrict the use of your personal information, and to object to marketing. Administrators can update account details and marketing preferences under Account. Other requests can be sent to [email protected]. Requests concerning data a School provided about you will generally be referred to the School.
  8. International transfers. We may process and store data in the United States and other countries where we or our providers operate. By using the Service you consent to this transfer.
  9. Cookies. The Service uses a session cookie that is strictly necessary to keep you signed in. We do not use advertising cookies.

7. Acceptable use

You must not, and must not allow anyone else to:

  • use the Service for any unlawful purpose, or to harass, stalk, threaten or harm anyone;
  • access another person's account or data, or attempt to bypass any security or access control;
  • enter information about people without the authority to do so, or misrepresent your identity, authority or relationship to a student;
  • use a sign-in link or check-in that was not issued to you, or check in when you are not actually at the School;
  • probe, scan, overload, disrupt or interfere with the Service or its infrastructure, or introduce malicious code;
  • scrape, copy, resell, sublicense, or make the Service available to third parties other than School Users;
  • reverse engineer, decompile or attempt to derive the source code of any part of the Service that is not made available under an open-source license;
  • remove or alter any proprietary notices; or
  • use the Service to build a competing product.

8. Fees

  1. Unless we agree otherwise in writing, the Service is currently provided without charge. We may introduce or change fees for all or part of the Service on at least 30 days' notice to the Administrator's email address. Continued use after fees take effect constitutes agreement to pay them.
  2. Where fees apply, they are exclusive of taxes, are payable in advance, and are non-refundable except where required by law or expressly stated in your order. We may suspend the Service for non-payment after notice.

9. Intellectual property

  1. The Service, including its software, design, text, graphics and trademarks, is owned by PickupLink or its licensors and is protected by intellectual property laws. Subject to these Terms we grant the School and its School Users a limited, non-exclusive, non-transferable, revocable right to access and use the Service for the School's internal dismissal operations. No other rights are granted.
  2. The School retains ownership of the data it provides. The School grants us a worldwide, royalty-free license to host, copy, process, transmit and display that data solely to provide and improve the Service and as otherwise permitted by these Terms.
  3. If you send us feedback, suggestions or ideas, you grant us an unrestricted, perpetual, irrevocable, royalty-free right to use them without any obligation to you.

10. Third-party services

The Service relies on third-party services such as email delivery, mapping and hosting, and may link to third-party websites. We do not control and are not responsible for third-party services, their availability, accuracy or privacy practices. Your use of Google Maps features is also subject to Google's terms of service and privacy policy.

11. Disclaimer of warranties

TO THE FULLEST EXTENT PERMITTED BY LAW, THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE", WITH ALL FAULTS, AND WITHOUT WARRANTY OF ANY KIND. PICKUPLINK AND ITS SUPPLIERS DISCLAIM ALL WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE. WE DO NOT WARRANT THAT THE SERVICE WILL MEET YOUR REQUIREMENTS, BE UNINTERRUPTED, TIMELY, SECURE OR ERROR-FREE, THAT MESSAGES WILL BE DELIVERED, THAT LOCATION DATA WILL BE ACCURATE, OR THAT ANY PERSON WHO CHECKS IN IS WHO THEY CLAIM TO BE OR IS AUTHORIZED TO COLLECT A STUDENT. THE SCHOOL ASSUMES ALL RISK FOR ITS RELIANCE ON THE SERVICE IN CONNECTION WITH THE RELEASE OF STUDENTS.

12. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY LAW: (A) IN NO EVENT WILL PICKUPLINK, ITS AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, CONTRACTORS, AGENTS OR SUPPLIERS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL OR BUSINESS OPPORTUNITY, OR FOR ANY PERSONAL INJURY, WRONGFUL RELEASE OF A STUDENT, OR OTHER HARM ARISING FROM ANY DECISION TO RELEASE OR NOT RELEASE A STUDENT, HOWEVER CAUSED AND UNDER ANY THEORY OF LIABILITY, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES; AND (B) OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SERVICE OR THESE TERMS WILL NOT EXCEED THE GREATER OF THE FEES THE SCHOOL PAID US IN THE TWELVE MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM OR ONE HUNDRED U.S. DOLLARS (US$100). These limitations are fundamental elements of the bargain between us, apply even if a remedy fails of its essential purpose, and apply to the extent permitted in your jurisdiction. Some jurisdictions do not allow some of these limitations, in which case they apply to the maximum extent permitted.

13. Indemnification

The School will defend, indemnify and hold harmless PickupLink, its affiliates and their officers, directors, employees, contractors and agents from and against any claims, damages, losses, liabilities, costs and expenses (including reasonable legal fees) arising out of or related to: (a) the School's or its School Users' use of the Service; (b) data the School provides to the Service, including any claim that it was collected or shared without proper authority, notice or consent; (c) the release of, or failure to release, any student, and any injury or harm to any person; (d) any breach of these Terms by the School or its School Users; or (e) any violation of law or of the rights of a third party by the School or its School Users. We may participate in the defense with counsel of our choosing at our own expense, and the School may not settle any claim that imposes obligations on us without our written consent.

14. Term, suspension and termination

  1. These Terms apply from the moment you first use the Service and continue until terminated.
  2. The School may stop using the Service at any time and may request deletion of its account by contacting us.
  3. We may suspend or terminate access to the Service, in whole or in part, immediately and without liability if we reasonably believe you have breached these Terms, if required by law, if continued provision would create a security or legal risk, or if we discontinue the Service. Where practicable we will give notice.
  4. On termination your right to use the Service ends. We may delete the School's data after a reasonable period following termination; the School is responsible for exporting anything it needs beforehand. Sections that by their nature should survive (including 4, 5.4, 6, 9, 11, 12, 13, 14.4, 15 and 16) survive termination.

15. Governing law and disputes

  1. Governing law. These Terms are governed by the laws of the State of Texas, United States, without regard to its conflict-of-laws rules.
  2. Informal resolution first. Before starting any formal proceeding, you agree to contact us at [email protected] and to try in good faith to resolve the dispute informally for at least 30 days.
  3. Venue. Subject to section 15.2, any dispute arising out of or relating to these Terms or the Service will be brought exclusively in the state or federal courts located in the State of Texas, United States, and each party consents to their personal jurisdiction, except that either party may seek injunctive relief in any court of competent jurisdiction to protect its intellectual property or confidential information.
  4. Class action waiver. To the extent permitted by law, disputes must be brought on an individual basis only, and not as a plaintiff or class member in any purported class, collective or representative proceeding.
  5. Time limit. Any claim arising out of the Service or these Terms must be filed within one year after the claim arose, or it is permanently barred, except where applicable law does not allow this limitation.

16. General

  1. Entire agreement. These Terms, together with any written order or agreement we sign with the School, are the entire agreement between us regarding the Service and replace any prior agreements or understandings. If we sign a separate agreement with the School, that agreement controls where it conflicts with these Terms.
  2. Severability. If any provision is held unenforceable, it will be enforced to the maximum extent permitted and the remaining provisions remain in full effect.
  3. No waiver. Our failure to enforce a provision is not a waiver of our right to do so later.
  4. Assignment. You may not assign or transfer these Terms without our written consent. We may assign them to an affiliate or a successor to our business without restriction.
  5. Force majeure. We are not liable for any failure or delay caused by events beyond our reasonable control, including internet or utility failures, acts of third-party providers, natural disasters, epidemics, labor disputes, or government action.
  6. Notices. We may give notice by email to the Administrator's address on file or by posting in the Service. Notices to us go to [email protected].
  7. Independent parties. The parties are independent contractors. Nothing in these Terms creates a partnership, joint venture, agency or employment relationship.
  8. Export and sanctions. You may not use the Service in violation of applicable export control or sanctions laws.
  9. Open-source components. The Service may include open-source software licensed under its own terms, which apply to that software instead of section 9 to the extent of any conflict.

17. Contact

Questions about these Terms, privacy requests, or marketing opt-outs: [email protected].